Translation is the written transfer of a text from a source language into a target language. However, the translation process is not limited to a mere exchange of words. Professional translators consider not only linguistic and grammatical aspects but also the cultural conventions of the source and the target text. In a translation process, the cooperation between a client and a translator plays a crucial role as the client determines the effect the text should have on the target audience. This means that certain culturally specific aspects of the source text can be obtained and explained in the target text or even entirely adapted to the target audience (e.g. while Santa Clause brings the Christmas presents in most of the English speaking world, that responsibility is left to the “Christkindl”, the Christ Child, in Austria).

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